Sweet Memories (traditional sweet shop)

Sweet Memories is a traditional sweet shop situated in the heart of Balsall Common next to the library on Kenilworth Road.  Set up by Jackie Cannon who has lived in the village for many years, assisted by friends and family the shop is growing in popularity.

With around 200 jars of classic old fashioned sweets as well as a few new favourites it is hard to know where to start or what to choose.  Jackie has the answer,

“Take all the time you need. And if you’re really having trouble deciding, simply pick one or two favourites and save the rest for your next visit.”

And if you’re both long and sweet in the tooth, you might even be qualified to help Jackie with her mission to take your taste-buds on a trip down memory lane. Standing in front of the impressive array of taste sensations from yesteryear, it’s hard to imagine anything has been overlooked, but customers have helped identify forgotten gems, and maybe you can too. Jackie’s never happier than when she’s trying to track down your forgotten favourites.

Jackie says,

“Our customers are so enthusiastic about their sweets from bye-gone days, and we can usually find most things. There is a few classics like spangles which are no longer manufactured but if someone has a particular sweet in mind it is likely we can find it for them”.

The shop not only sells loose sweets but also packet sweets (old and new types), wedding favours, hampers, party bags and tins – all of which can be filled to the brim with sweet memories of a
bygone age.

There has been considerable efforts made to open the shop and Jackie intends to keep improving what’s on offer, how it’s sold and presented – already she has increased the floor area for
customers and staff and there are now two scales so waiting times are dramatically cut during the busier periods.

Why not pop along and take in a blast from the past, a veritable banquet of sweets from yesteryear, as Jackie put it, “where else can you buy a smile in a bag for just one pound?”


  1. Noticed the shop as I was driving through Balsall Common very recently. How long have you been trading? What are your opening hours? Must pay a visit soon!! Do you stock blackcurrant and liquorice boiled sweets?? Do you have a list of what you have in stock??


  2. Hello Raymond,

    We have been opened two months now, we are open from 10a.m. seven days a week, closing at 5:30 Monday to Saturday and 4pm on a Sunday.

    We are in the process of creating a menu type list – and yes we have Blackcurrant & Liquorice, in fact as liquorice fans we have quite a few types of liquorice sweets.

    Look forward to seeing you at the shop in the future.


  3. Hello Sweet Memories!
    Oh Boy have i been visiting you alot recently!
    Keep up the good work!
    See you TOMORROW!!!


  4. I was very concerned whilst visiting this shop on Saturday last, to see a rather elderly gentleman being helped to his feet by two very helpful ladies. The poor old man had apparently tripped over whilst carrying a tray of candy floss and had lost his balance.
    I do hope he wasn’t too shaken by his terrible experience and hope that his recovery is swift.
    I understand he is about to retire, I hope this isn’t due to ill health.

    A very worried Mr Concerned.

  5. Bought 2 lovely baskets of sweets as Easter presents. Really good value for money and the children loved them. This shop is a real asset to the village.

  6. Do you do outdoor events? We are organising a Lillington Community Fun Day on “The Holt” field in Cubbington Road on Friday afternoon 27th July from 2.00pm to 6.00pm to celebrate the Opening of the 2012 Olympics. We wondered if you would like to come along and set up a Sweet Stall? We expect hundreds to attend and the Chair of Warwick District Counci – Councillor Michael Kinson, O.B.E., will be opening the event. Blue Odyssey Boy Band will entertain us along with other dance and musical items – there are also a variety of sporting races alongside a bouncy castle and bouncy assault course, fairground rides and candy floss. We also hope to have Ben Foster running a “Beat the Goalie” competition. Please let me know if you are available.