Acclaim for Sandy Ameer-Beg’s Big Anniversary

Balsall Common’s Sandy Ameer-Beg is celebrating her 17th Anniversary as owner and Principal at Acclaimed Mortgage Consultancy, the Multi-Award Winning business she started from a bedroom in her family home in 2002, but which now operates as a team of 4 from offices in nearby Knowle.

Sandy Ameer-Beg

“After leaving my job as a Financial Planning Manager at a bank I decided to use my existing qualifications to go it alone as a Mortgage Specialist.”

It was a career change inspired by a number of factors:

“I had recently become a Mum, with my son Theo and soon after returning from Maternity leave realised I wanted a role to fit around my newfound family commitments.  My husband Gavin was supportive of a change and encouraged me by suggesting I could easily take on my own venture from home.  I had also been reading the famous Susan Jeffers book Feel the Fear and Do It Anyway, so when I finally put the book down I thought ’Sod It’ I’ll do it!’

So after a period of planning and preparation, Sandy’s bedroom based business saw the light of day when she launched on 13th February 2002.

“My computer was the size of an old mini and the printer took all day to print  off a mortgage application but out of humble beginnings…” Sandy pondered, reflecting on her journey.

Sandy’s Move into Equity Release

The turn of the decade saw Sandy venture into the Equity Release market, a resurgent sector recovering from a once murky past, linked to various  questionable practices that were common place in the dark days of the unregulated markets of the 1980s:

“It’s not like that now, I wouldn’t be doing it if it was” explains Sandy, remarking on the safer, more respectable customer-focused landscape that exists today:

“17 years ago when I started out I had no intention of getting into Equity Release because I was one of those people that didn’t feel comfortable with it as a product.  Although regulations to prevent consumers from losing their homes were now well established, there wasn’t enough products or options to really help consumers.  If you don’t have a lot of choice it’s a difficult thing to be advising on.  But then the range of products and choices evolved over time and the rate of change, in terms of choice has really taken off in recent times, making Equity Release much more consumer friendly.”

Sandy began studying towards her Equity Release qualifications towards the end of 2011, inspired by emerging opportunities in the market to help people ease their financial burdens in a safe environment, thanks to an increasing range of products and options in the market place.  

3 Times National Equity Release Award Winner

Sandy has an impressive record at the National Equity Release Awards, having won the Sole Trader Category outright in 2013, 2014 and 2017.  She was also a Runner Up for the same Award in 2015 and 2016.  After her victory in 2017, Sandy was honoured with an approach from the Organisers about joining the judging panel, where she sat as a judge for the first time at the 2018 Awards.

Best Sole Trader Award – 2017 Equity Release Awards

Acclaimed Mortgage Consultancy in the Local Community

Sandy regularly supports local community causes through her business, recent examples of which have included support for the Jubilee refurbishment project and BalsallCom.Com’s successful 80s Music Night at the Heart of England School in November 2018.  Sandy is also a long-running supporter for Balsall Common Primary School.

About Acclaimed Mortgage Consultancy

Sandy Ameer-Beg’s highly regarded Acclaimed Mortgage Consultancy was launched from a bedroom in her family home in Balsall Common on 13th February 2002.

After venturing into the Equity Release markets in 2012, Owner Principal Sandy Ameer-Beg won the Best Sole Trader Category at the National Equity Release Award on 3 occasions from 2013 to 2017, before going on to become a judge at the same Awards in 2018.

Acclaimed Mortgage Consultancy
Priest House
1624 High Street
B93 0JU


Discover Acclaimed Mortgage Consultancy online

‘Save the Dates’ Says Balsall Common Festival Team

The ethos remains the same but the format changes in 2019 as the Balsall Common Festival Committee announces plans for the Summer ahead:

Festival Organisers Return to Action with New Plans

After taking a year off in 2018 the Balsall Common Festival Team returns to action with plans for two new community events – ‘By the Community for the Community’ – this Summer as follows:

  • Picnic in the Park on 6th July 2019: a free evening event where you and your friends can bring your own food and drinks and enjoy live music in a relaxed atmosphere.
  • Balsall Common Fete on 21st September 2019: a traditional afternoon fete offering fun activities for the whole family.

The venue for these events is yet to be confirmed but in the meantime, organisers are keen to hear from potential volunteers. Interested parties are invited to register their interest by emailing

Find and Follow the Festival Team on Facebook

Ivan Brackenbury Comedy Night

Popular TV Comedian Ivan Brackenbury will be taking time out from his UK Tour to Headline at Balsall Common Comedy Club on Saturday 30th March 2019.

The popular Club – founded by Balsall Common’s Harvey Hawkins – has been relocated to St Peter’s Church Hall on a one-off basis for this particular show.

Balsall Common Comedy Club

Saturday 30th March 2019

Get Tickets

Tickets are on sale in local stores La Delicia and Michael’s Drinks World, both on Station Road, Balsall Common. Tickets are also available online via Ticket Source (by following the link below):

Balsall Parish Neighbourhood Development Plan consultation

Balsall Parish Council logo

Balsall Parish NDP enters Pre-Submission Phase

Balsall Parish Council is currently consulting on the draft Neighbourhood Development Plan they have developed using evidence from surveys, interviews, consultation events and expert advice.

Residents and business owners are invited to review the draft document comprising 40 policies and aspirations aimed at safeguarding the local area.

Details of the consultation process including the draft Neighbourhood Development Plan can be viewed on the Balsall Parish Council website at the link below:

2019 Pre-Submission Consultation

Public Consultation Ends 25th January 2019

The public consultation on the pre-submission draft Neighbourhood Development Plan ends at 5pm on Friday 25th January 2019. Members of the community are invited to review the draft Plan and provide feedback to the Parish Council’s Neighbourhood Development Plan Committee. Representations should include your full name, address and postcode and be submitted by emailing via either or

For more in-depth insights into the project’s current status, including background research and how to participate in the current phase visit the following page at the Balsall Parish Council website:

Balsall Parish NDP Pre-Submission Consultation

Discover Balsall Parish Council’s Facebook Page

Balsall Common Festival AGM

The Balsall Common Festival is evolving and you can be part of it in 2019. The committee are looking at new ideas, new formats, and new activities. 

The event is organised and run by volunteers and it can’t happen without enough of them. To find out more you can attend the AGM on Tuesday 22nd January at the British Legion near Berkswell Station. If you can’t attend but would like to find out more about being involved in 2019, please email the team